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To prepare for the Salesforce Marketing-Cloud-Consultant Exam, candidates should have a deep understanding of marketing automation and the Salesforce Marketing Cloud platform. They should also be familiar with data management and analytics, as these are important components of successful marketing campaigns. There are many study resources available to help candidates prepare for the exam, including official Salesforce training courses, study guides, and practice exams.

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q34-Q39):

NEW QUESTION # 34
Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.
What additional configuration changes should they make?

A. Update query activities that reference the synchronized data extensions.
B. Remove existing user mappings, attribute mappings, and tracking subscriptions.
C. Configure Multi-Org settings to account for two production instances in Setup.
D. Rename and delete sandbox synchronized data extensions before connecting.

Answer: A

NEW QUESTION # 35
Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.
What could be configured to meet this request?

A. Query the _Subscriber Data View and Extract it weekly
B. Schedule the Contacts Counts Standard Report
C. Query the _Contact Data View and transfer it weekly
D. Configure the Contact Extract Activity in Automation Studio

Answer: B

Explanation:
Explanation
To know the number of contacts in their account and email it to their Chief Marketing Officer on a weekly basis, Northern Trail Outfitters should schedule the Contacts Counts Standard Report. This report shows how many contacts are in Marketing Cloud across different channels and platforms. The report can be scheduled to run at a recurring interval and emailed to one or more recipients. References:
https://help.salesforce.com/s/articleView?id=sf.mc_rn_contacts_count_report.htm&type=5

NEW QUESTION # 36
Northern Trail Outfitters is interested in a solution to automate a process. They currently pull data into a spreadsheet to import into a Data Extension for sending. The data warehouse can be configured to place a file daily on an SFTP.
Which three questions are relevant to determining a solution? (Choose 3 answers)

A. Will the data file be placed on the SFTP at the same time daily?
B. Does someone need to be notified if an error happens on import?
C. Will the file have more than 5,000 rows?
D. Is the data file a delta or a historical file?
E. Does the data extension have a data relationship?

Answer: A,B,D

Explanation:
* Knowing if the file is a delta (only new/updated records) or historical (full set) impacts how imports and updates should be configured (A).
* Consistency of the file drop time affects whether to use Scheduled or File Drop Automations (D).
* Error notification is critical to quickly address any issues with file import (E).
File size over 5,000 rows (C) is not a problem - Marketing Cloud handles millions of records per automation. Data Relationships (B) are more relevant to segmentation after import, not the automation itself.
-
Exact Extracts from Salesforce Documentation:
Source: Salesforce Help - File Import Automation Planning
# "Determine if files are incremental or full to properly set import methods. Confirm expected file timing to design scheduled or triggered automations." Source: Salesforce Help - Automation Studio Best Practices
# "Always configure error notifications on Import Activities to ensure prompt action in case of import failures."
-

NEW QUESTION # 37
A customer has several values that need to be used in the body of an email send:
* The data would be stored in a reference data extension, related on SubscriberKey.
* There may be one or more records for each subscriber.
* The audience is generally over 1 million subscribers.
* The content is time sensitive and should be sent as quickly as possible.
* The customer is not using "Catch and release" sending.
* The reference data extension contains 25 columns.
What method should be used?

A. AMPscript a single Lookup Function.
B. Dynamic content via the Dynamic Content Wizard.
C. Server side JavaScript a single LookupOrderedRows Function.
D. AMPscript a single LookupOrderRows Function.

Answer: D

Explanation:
AMPscript can simply and efficiently handle inline personalization or simple IF ELSE statements. Dynamic content is a set of predefined content elements that are displayed based on the value a specific recipient bears in a specific field / attribute AMPscript Lookup rows fetch dynamically content from a data extension based on the attribute that serves as the key value.

NEW QUESTION # 38
Northern Trails Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.
Which two actions could they take to optimize Journey performance? (Choose 2 answers)

A. Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.
B. Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.
C. Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.
D. Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.

Answer: B,D

NEW QUESTION # 39
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